Themes

It is crucial that our work relating to 2012 celebrates the distinctiveness of the West Midlands region and plays to our strengths. Our plans and projects are therefore focused on where we can make a real difference in the West Midlands and shine nationally and internationally.

We have identified five central themes which underpin all 2012 activity in the West Midlands and which will help us maximise the opportunities London 2012 provides for our region.