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Britain’s Oldest Soft Toy Maker Launches Official London 2012 Teddy Bear

15/07/2011

Merrythought Olympic Bears


This unique piece of official London 2012 merchandise has been entirely handmade within the original Shropshire Borough of Much Wenlock - believed to be the inspiration behind the modern Olympic Games - by what is the last toy factory of its kind still producing in Britain today.

A fourth-generation family business, Merrythought has carefully designed and created this delightful teddy bear over many months. He is based on an original Merrythought pattern from 1948 – the year London last hosted the Olympic Games – and is made using the finest mohair (natural wool from the Angora goat), finished with a luxurious satin ribbon and bespoke presentation box.

This high quality toy is offered in three London 2012 colour ways; Turquoise Blue, Pink and Aqua Green, each a limited edition of just 2012 pieces. With Merrythought products avidly collected worldwide, the connection with next year’s Games – a once in a lifetime event – makes this teddy bear a highly desirable collectors’ item, with potential to increase in value in the future.

The skilled team at Merrythought’s Ironbridge-based factory are honoured to be producing such an iconic piece of memorabilia in celebration of next year’s games and are very proud that the official teddy bear of London 2012 is to be made here in England.

Merrythought’s 81 years of experience in crafting the finest teddy bears is truly showcased in this wonderfully appealing bear. They have produced something very unique that not only has valuable collectable status, but is also a delightful toy that will be enjoyed by adults and children alike for many years to come.

The London 2012 Olympic Games Commemorative Teddy Bear is currently available exclusively from www.london2012.com/shop and will be released by other quality retailers later this month.

For more information regarding this product range, or the world of Merrythought teddy bears, please contact Hannah Holmes on 01952 433116 or hannah@merrythought.co.uk